The NBA Lockout: A Price To Play … At What Cost?

~ The NBA scene has taken a turn for the expected worst. The league offically is in a lockout phase as a result of the owners and players being unable to come to a mutual agreement on what matters most in professional sports, the money.

Paying attention to what’s been going on in the NFL with their lockout (currently over 100 days and counting), the writing is clearly on the wall for NBA fans to prepare themselves to be without basketball for a long time to come.

 It was optimistic to think that the NFL lockout would be over by summertime. Optimism only gets you so far in this world before reality takes over. In this case, optimism has me believing the NBA will start it’s new season on time in the fall. Reality is looking at me with one hell of a side-eye right now.

 The theme to lock in on is the same as with the NFL, there is money on the table that needs to be divided up a lot better than it has been lately. Small-market teams need to be able to compete financially with the big-market teams in order to keep pace on the basketball court.

 While the NFL team owners have been making money, the owners in the NBA are claiming major financial losses. Reportedly, 22 of the 30 teams in the league lost money this past season. As for the players, they want a bigger piece of the revenue pie. Clearly, the system that was in place is not beneficial to either side right now.

 The fans are only left to wonder now how long this will take to get resolved. That’s not what the NBA wants to happen following one of their most exciting seasons in recent history. One thing that is evident is that the NBA can’t continue to lose a reported $300 million dollars. As long as that is the case, the owners are going to draw just as hard a line in the sand as the players have. This is going to last awhile.

 The end result will eventually be a reality check paid to both sides as we get closer to the start of the season. The threat of lost games is a major card that’s played in negotiations. It does not get played until the very end in most scenarios. It’s like the Joker or Ace of Spades card that we hold onto until we absolutely have to play them to win a hand in a Spades card game.

 Eventually, both sides will be forced to play their cards. It’s either that or jeopardize the momentum that has pulled in fan support. The NBA is coming off a very strong season with captivating storylines. The longer this drags on, the greater the risk of alienating the fans. The fans that pay for tickets to their favorite NBA team’s games, purchases their favorite team’s merchandise, and logs on to their favorite team’s website.

This league is global now and it’s expected that every few years, money and entitlement is going to become an issue of division. However it’s also expected that with everyday spent fighting over that money, the growing fear of losing even more money changes optimism into reality.

 It’s not a matter of will we see the NBA season start on time, it’s at what price will see it start on time.

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About Tony R. of J'Ville
Current Events, Entertainment, Fashion, Music, Sports ... Celebrating A Negative Energy-Free Lifestyle. Welcome To Suite78 (The J'Ville Group Blog)

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