Media > Kemba Walker Signs With Under Armour

~ Kemba Walker isn’t letting the NBA Lockout get in the way of his business off the court. The 1st round draft pick of the Charlotte Bobcats recently took a major step forward towards establishing his brand by signing with Under Armour, according to CNBC. Walker becomes the first player in this year’s draft class to sign with a shoe company.

 I know what you’re thinking … why Under Armour? It would be logical to assume that Walker would be a great fit for Nike. The owner of the Bobcats happens to be Michael Jordan, Mr. Nike himself.

 Under Armour is an emerging brand though that is looking to make an impact in the basketball shoe market that is dominated by Nike. Walker’s star has been on the rise since leading the University of Connecticuit men’s basketball team to a national championship. If Walker makes a big impact early on his career, it could turn out to be a great move for him and Under Armour.

 Walker definitely joins pretty good company. Brandon Jennings of the Milwaukee Bucks, Tom Brady of the New England Patriots, NFL top draft pick Cam Newton, and Mets shortstop Jose Reyes are all currently signed to promote with Under Armour.

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